Mistakes You Should not Make When Investing in Startup


The startup market has never been so hot. Every day new ventures arise from the most diverse areas of activity, showing that it is possible to get an idea of ​​the role and achieve expressive results.

With this new perspective, entrepreneurs have risked more and more trying to enjoy this niche. But not everything is blooming: more than half of these businesses close their doors in up to four years. The recipe to succeed depends on several factors. However, we can not deny that many people have been able to come up with good ideas even in the face of all possible diversities.

The key to success in this case may be to look at the most common mistakes made by entrepreneurs and to avoid them. Let’s show some of these mistakes and explain how to know if the path is right!

Do not validate your idea

Do not validate your idea

For an idea to come true, you have to validate it. Often, we end up hiding the project for fear of having the stolen solution, and this practice may end up shielding the execution of it. Criticism is important to point out whether the path is best or not. Seeking to impress other entrepreneurs, prospects, and potential investors is essential to identifying likely obstacles and objections to the project.

Do it all by yourself

Do it all by yourself

An important point is to have a qualified team to build a startup. Aside from being a hard way to venture alone, investors rarely bet on solitary entrepreneur projects. An engaged and qualified team is essential to take the first steps toward success.

From “more of the same”

From "more of the same"

Investing in an original idea is a very important factor, and basing choices on projects that already exist can be a fatal mistake. To get a leading position, you have to be creative. Searching and validating the originality of the project can not be a secondary factor. So get ahead with something that represents innovation and dynamism.

Not knowing your target audience

Not knowing your target audience

The market is huge and the consumer profile is varied, so it is an illusion to think that your product or service will appeal to everyone. It is necessary to identify your target and invest the energies in a specific niche. With the audience defined, the entrepreneur knows with whom and how to speak to have a successful project.

Have Inflexible Ideas

Being prepared to realize that the idea is not so good is a hard but necessary lesson. During the maturing of the project, it is common for perceptions to change and the startup does not seem as interesting as it did in the beginning. It’s time to give up and go back to the drawing board: the entrepreneur must work harder and adapt the project to a more promising reality. Being open to change is necessary!

Not knowing how to measure ambition and action

Thinking globally and not setting limits for startup growth, for sure, is the right way to go. But care must be taken! Acting locally at the beginning is an interesting strategy to ensure sustainable scalability.

A very aggressive attitude right off the bat can mean meteoric rise, but do not give up growing up at the right time and having an engaged public. Speed ​​is good, but be careful. Be quick without giving up quality and sustainability!